As we compiled this past month’s ugliest and hottest jobs data, from across our clients’ market experiences, a theme began to repeat itself. In multiple places, supply could not meet demand but in very different types of locations. As dissimilar as the customers were in these various locations, and the talent needed, (for example, one being high level IT in Silicon Valley and one being short term call center talent in rural North Carolina), the question was the same, ……
……..What can be done to find more talent in a challenged, talent marketplace?
The first call to action/reaction in these situations is to bring in more suppliers to deliver the sort-after talent. Its not a bad strategy, but it is a short sighted one. Additional, new suppliers will in assence drive their recruiting engines at the same talent pool that existing suppliers are already focused on. A few more fishing poles in the pond doesn’t necessarily guarantee a bigger catch of the day.
So what’s the answer?
You have the have the best fishing lure in the pond, and the ability and willingness to cast far and wide to other types of pools of talent in the locale.
The client examples mentioned above couldn’t be more different. The high cost of living in Silicon Valley coupled with a long recession saw local talent forced to relocate to more affordable areas of the state and country. As the demand of Silicon Valley companies for IT and Engineering talent started to uptick, the required talent supply to draw upon wasn’t available locally in the same numbers. In North Carolina, locale played a part; so did the prospect of the call center moving from the area. Low pay wage and stringent background and credit checks were also responsible for shrinking the available talent pool greatly.
Talent challenges like these need to have companies and the staffing program partners employ creative strategies of attracting contingent talent in the same manner they would go to employ their full time staff. Flex time, virtual opportunities (technology enables us to grab some levels of talent from anywhere); drawing upon resources that have left the work force (retirees, full time mothers) or those looking for a way to enter it (college student interns, change of career professionals) and offering them even part time opportunities as a way to cast the lure into these new ponds of talent opportunity.
Developing a joint training program with a staffing partner, especially in the technical arena, can entice professionals looking to learn a newer, hot technology, while developing the resources needed by the client.
But sometimes the best lure is the green one with Benjamin Franklin’s face right in the middle. Occasionally pay rate increases are necessary in drawing talent; but other valuable enticements can be part of any program. Signing bonuses, completion bonuses, performance and attendance rewards in monetary or goods add to levels of attracting and retaining talent. Sometimes it’s just the question of how above and beyond a company will go in creative solutions that have you catching fish out of the pond all day long.








